Content dresses up your website, making it more appealing for visitors and to the ever judgemental search engine algorithms. Like your holiday decorations, it comes in many different forms, all of which serve a different purpose.
It can be as confusing as untangling your tree lights at first, but a simple breakdown and a little patience can go a long way.
Blog
Blogging both improves your website SEO and the communication between your brand and your customer. Work a few relevant-to-your-business keywords into every blog post to boost your website performance, as well as emphasize useful content for your readers. Your blog also plays a key role in providing backlinks and pages to your website.
Your customers are your avid content consumers, and a blog is a place they can return to often to find news, articles, and other valuable information.
FAQs
Frequently Asked Questions (or FAQs) do two things for your website: they answer customer’s pain points AND boost your SEO.
To create helpful FAQs, survey your website users and find out what basic information they feel like they are missing. Create questions and answers that adequately address these problems, but pay attention to using keywords and phrases.
For added punch, you can include links to blogs or article on specific pain points or questions.
Social Media
If your business isn’t on social media, it should get there. Now. Stop reading this blog and set up Facebook, Twitter, and LinkedIn. Great, now that that’s out of the way, we’ll tell you why.
SEO algorithms look to social media websites to legitimize your brand. Properly filling out all of the elements of a social media profile gives any business a boost and helps potential customers find you easily.
Visual Elements
Visual elements add more than just interest to your page (although they do that, too). Images are proven to make your content more accessible to readers and on social media, making them more popular and, therefore, more searchable.
Adding alt-text to an image improves the HTML code and the way search algorithms read the image, making the image more likely to come up in a Google search. Do this with all your images, videos, and infographics for best results.
Copy Blocks
Organization is the number one benefit of copy blocks. Copy blocking, or sectioning off your website into “zones” with one point, makes your content easier to read, but it also lets you define keywords and rank better in searches.
Search engines will look in your copy blocks for relevant keywords and phrases. If the page is well-organized with headers and titles, readers will respond with closer attention and more understanding.
User Generated Content
Comments, feedback, and images of customers interacting with your brand and product builds trust. Trust builds a customer base and a customer base build search engine results.
Including user generated content on your web page allows customers to share their opinions and builds a brand, all with limited effort from the marketing team themselves.
Using all of these different types of content, a website is optimized to perform for both SEO rankings and customer experience. By understanding the benefits of each, marketers can drive traffic and create fulfilled consumers, all while making your web page look like a neatly wrapped package.